For 13 years I had the honor of being the student advisor of the best high school live TV program, Good Morning Chesapeake. Early on in the program I reached out to Justin Berk, the weather anchor on the ABC 2 News. Every year, he graciously set up a field trip to their facility and gave us the best tour possible. After giving us an introduction and tour of the studio, control room, audio etc., students were invited to the area that related to their jobs for the 10 o'clock news program. The students got to witness 1st hand what a real program was like. The attention to details were incredible, but the sense of humor and light spirit was evident. That was so important to really be present to their viewers.
In one of Justin's little talks he instilled in students the importance of an awareness and appreciation of viewers. He emphasized that it does not end in front of the the cameras. He gave this example: If I am in the grocery store and one of my viewers recognizes me, I must show them the same consideration that I would on air. This sincerity and connection to viewers is imperative. If you do not have this seamless persona you can easily loose the confidence of the viewer and your ratings fall.
Justin has left Channel 2, but he has not lost any of his passion for the weather. You may check him out on his Justin Berk Facebook. From there, check out his other social media, etc.
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